Feb 262014
 

ID 100207656 300x249 Top 3 Reasons You Need a Blog for Your Business

If you aren’t using a blog for your business, you are losing sales. “Image courtesy of Stuart Miles / FreeDigitalPhotos.net”.

Let me begin by asking a question; do you have a business blog? If you answered no to this question, let me guess why you aren’t utilizing a blog for your business.

1. I’m just not into blogging.

2. Blogging is just too time consuming.

3. I don’t think that blogging is really worth it. It really isn’t effective.

4. I wouldn’t know what to blog about.

Did I get it right? Are these some of the reasons you haven’t decided to start a business for your blog? I have heard many other excuses as to why people don’t want to start a blog for their business and I normally leave the conversation shaking my head. While it is true that blogging can be time consuming, if you want to increase sales, find more customers and grow your business—you need a blog. I am going to give you 3 of the top reasons you should blogging. Ready? Read on.

A blog gives you authority.

When consumers look for a product or service they want or need, they look to an authoritative figure—be it a business or a person—to help them make their purchasing choice. They want to know that the business they are purchasing from is credible and trustworthy. This is where having a blog for your business comes in. If you are posting interesting, and relevant, content regarding your product or service you’re knowledge on the subject matter. As consumers read your posts, they come to understand you know what you are talking about and you become the go-to blog when they want to find information about the product or service you offer. You now have authority. You are the guy, or gal, with the information. This type of scenario also happens with word-of-mouth; however, individuals can’t run back to you every time they want to go over what you originally told them. If you have a blog set up for your business, they can revisit anytime they want.

A blog helps customers find you.

You may think that having a website is all you need to gain traffic—and your ½ way correct. When you build a website each page on that site receives a unique URL that will be broadcast (hopefully) across the search engines, allowing potential customers to find you. If you have a 10 page website, that means there are 10 different gateways by which you can be found. Now, let’s say you don’t have a static website (check this link for the differences in blogs and websites), but you have a blog that you regularly update. And let us say that you post 72 blog posts over the next 6 months—which means you updated around 3 times a week. Now you have 72 additional gateways by which customers can find your business. Like web pages, blog posts receive their own unique URLs that potential customers may stumble upon through the search engines. Ensure that you are providing relevant, useful content and your readers will keep coming back for more.

A blog makes you approachable.

When you are attempting to attract customers, you don’t want to seem like just another impersonal company. You want your customers to relate to your products and services. You want them to feel like your company is accessible and that it cares about its customers. A blog can help you do just that. Your blog posts allow you to show off your company’s personality, as well as offer quality information to your customers. Because individuals can leave a comment on your blog posts (if you don’t have comments enabled on your blog, change that like yesterday) they can ask questions and give you feedback on the services and products they have already used.

I could continue this blog and offer tons more information about why you need a blog for your business—there are so many advantages. If you have any questions or would like to know more reason on why you need a blog for your business, please feel free to comment below or send an email to info@MCAworkfromhome.com.

Thanks and have a blessed day.

 Posted by at 9:35 pm
Feb 172014
 

I get a lot of questions about how I’ve used a blog to market my business. In answering these questions I have found that many people are confused about the differences in a blog Vs. website. If you are one of these people, don’t feel bad; I too was not completely educated about the differences when I began my work from home journey. 

Let’s just start by pointing out that blogs and websites are completely different creatures. They can, and do, have similarities, but contain different elements and have very different purposes. To know which creature you need, blog Vs. website, you must first understand how each differs from the other so you can decide which one is best for you and your business. 

Content

When you frequent a blog, you will notice that the content changes—if it is updated properly. The content (or blog posts) will change depending on the blog writer’s content schedule. They may update their blog once per day, twice per week, twice per month—but the content will update and change. If you visit entrepreneur Michelle Shaeffer’s blog, the first page you see will contain a summary of her latest posts. Click on the title of any of the posts from that day and you can read the entire post. Blogs showcase content in reverse chronological order, meaning that the freshest content will be at the top of the blog summary page—with older posts being being underneath based on the post date.

At the bottom of each post you will also find a place where you can comment on her content. You can share your opinion, ask questions or simply thank her for the information. Comments make a blog interactive. They give the reader the opportunity to share their views on the content and can allow the blog owner the opportunity to expand their thoughts and begin a real conversation on the subject.

When you visit the main page of a website you will see static information. I’m going to use the Jenny Craig website as an example; only because it is that time of year when everyone thinks about getting healthy and geared up for Summer. The website shows off information about the Jenny Craig program. When you click on the tabs at the top of the page you are taken to pages of “static” information that tell you all about the program and offer tips and hints for your weight loss journey. While the content will most likely be revamped over time, it doesn’t include content that is updated on a regular basis. I do want to point out that this website does host links to weight loss blogs, although it isn’t an actual blog. 

Unlike a blog, there is also not a place to leave a comment regarding the information on each page. This website is here to show information about the program and to sell products and services. It is an online advertisement. And other than the forum that this particular website offers its viewers, the communication only goes one way—from the website owner to the website viewer. 

Overall Feel

Websites normally have a more professional feel. The content is often written more formally. Blogs, however, are often written in a less formal way. The goal of a blog is to put out informative/educational information about a topic. The topics may vary depending on what is going on in the blogger’s life or what topic the blogger wishes to educate her readers about. While websites can also offer educational/informative content, it is normally geared toward the service or product the website is showcasing. 

Conclusion

Simply put, think of a website as an online storefront—where you go to purchase a service or product—and think of a blog as an online magazine—where you go to read regularly updated information about a topic or somehow related topics—example: a parenting site that talks about topics related to babies and children. 

I hope this has helped clear up some of the differences between blog Vs. website. If you still have questions, please leave a comment or contact me at info@mcaworkfromhome.com.

Have a blessed day!

pixel <h1>Blog Vs. Website: Arent the Two the Same? </h1>