If you stopped by my blog yesterday, you may have read the first post in my Boost Your Blog Traffic Series. I hope you enjoyed it. Today I want to offer up tip #2 in building your blog traffic – guest blogging. Guest blogging allows you to make new connections with other bloggers and to increase the amount of people you reach with your posts. Whether you are working a work from home opportunity, such as Motor Club of America (my personal work from home choice), or running a “mommy” blog, increasing the amount of people you reach with your posts is crucial. Here is how guest posting can help increase your traffic and build a bigger following for your blog.
Guest blogging helps build your standing as an authority figure.
When you guest blog, you write a post that will appear on another person’s blog. It will help you gather links back to your website and help build your presence as an authority in your field. After all, the person you are guest blogging for most likely doesn’t choose just anyone to post on their blog. Their readers trust their opinions and decisions, which is why they follow the blogger’s blog. By allowing you to post on their blog, the blogger is saying “Hey, take a look at this person’s post, they have something to offer you.”. This helps build your standing as an authority figure and someone who can be trusted.
Guest blogging helps spread the word about your blog
Your guest post will reach people and allow you to gain new readers. The readers of the the blog you are guest posting on have most likely never even heard of you or your blog. It allows you to spread your knowledge and information to individuals who aren’t familiar with what you have to say or what you do. If they find value in your guest post, they will follow your link over to your blog to see what else you have to say. This is a great way to build readership and make new connections.
Guest blogging drives traffic to your blog from search engines.
We all want search engine love, but it isn’t always easy to get. Guest blogging can help you gain traffic through the search engines—if done correctly. First off, you want to ensure that your content is quality. Second, you want to ensure that you aren’t guest posting for just any old site that will accept your post. Links from spammy, low quality, websites aren’t going to help you and will be looked poorly upon by the search engines. Chose websites that offer quality content and provide real worth to readers—then, do the same yourself.
If you have content you feel would engage my readers and grow their businesses, please feel free to drop me an email at info@MCAworkfromhome.com.
Thank you for stopping by and have a blessed day!