Social media promotion scares some people. True fact! Others just don’t see the need to put time and effort into building a social media presence—or they simply don’t take the time to build their presence up. And then you have the people who post on social media every now and then and hope that it will help build up their traffic, without having to put out a lot of effort. Are you in one of these groups?
Today, I want to offer my boost your blog traffic tip #4, which is how to effectively utilize social media to help increase your blog traffic. Now, let me say that I am also preaching to myself with my post. There is so much more I can do to help build up profiles. I have recently written up a social media plan that will help increase my traffic and I want to share these tips with you.
If you are like many bloggers, you may not be sure where to promote your blog. Everyone has a few sites they frequent, but if you want to draw in new blog readers you must branch out to other areas. If you are overlooking social media platforms, you are missing out. Everyone is using social media these days—FaceBook, Twitter, Linked-In, etc. The key, however, is not just to post every now and then and then hope for the best. When you are building up your presence, you are building relationships. You are showing your followers that their comments, likes and posts mean something to you. You need to interact with those following you. So while you may be using social media, maybe you aren’t simply using it effectively.
Post Daily—And Often
You don’t always have to promote yourself, but you should post frequently if you want to build up your presence. Posting on Monday and not again until Wednesday may catch a few eyes, but it won’t give you the type of attention you want and need. Don’t wait until you have written a blog post to post to social media sites. Post links of blogs you read—if the material will be interesting to your readers. Sharing relevant blog posts is good for both your blog and the owner of the post you are sharing. Post inspirational quotes, funny anecdotes or internet memes that your followers will enjoy.
You need to make it easy for your social media followers to find your blog. Don’t rely on the fact that they will follow every post to your blog. Place your blog URL directly in your profile for all to see—even if they are just skimming your profile for information.
Interact with Your Followers
Believe it or not, your followers want to know they matter. If they are taking time to comment on your posts, take the time to answer. While you may not always be able to reply to all comments, you can definitely show you are paying attention by commenting on some. Building relationships is crucial!
Make Your Blog Sharable
Sharing is caring….and it helps get you noticed by more people. Add social sharing icons that make it easy for individuals to share your blog posts with one click. With plug-ins you can add social sharing icons to the side, top and/or bottom of your posts.
Social media can be your ticket to immensely increasing your blog traffic. Make a plan for all of your social media marketing and stick with it.
What tips do you have for marketing on social media platforms?
Thanks for stopping by and have a blessed day.