If your 2013 MCA marketing plan didn’t include social media, you seriously need to expand your horizons with a social media marketing plan. Odds are your customers, and all of your potential customers, are using social media on a daily basis; shouldn’t you be as well? When I began my journey with MCA, a friend of mine quickly showed me how important it was to start a social media campaign. It didn’t take long for me to see the huge potential. Still not convinced? Take a look at the following reasons your MCA business should be utilizing a social media marketing plan.
(This goes for any business, not just those of you who are marketing the MCA program.)
Learn to Work Your Business at An Online Social Level
Communicating online is a little different than communicating in the “face to face” world. When you are speaking to someone face to face, it is easy to gauge their emotions—you are less likely to misconstrue the true meaning of what they are saying. By adding a social media marketing plan, and utilizing social media, you learn how to become a better communicator.
Build Better Relationships with Your Customers
As I pointed out before, your customers are online. If you aren’t marketing your business online, you can bet one of your competitors is. With social media, you can directly communicate with your customers. You have the ability to answer their questions in a timely manner. With that being said, it is extremely important that you are on top of your social media campaigns. If you don’t reply to your potential customers with answers to their questions, someone else will.
Online Word of Mouth Travels Really Fast
There was a time when news couldn’t travel any faster than Aunt Edna and her rotary phone. Who would have thought that the Internet would make gossip and news travel any faster? Today, people like and share pages on Facebook all day long. If they see a tweet they like, they re-tweet it. It doesn’t take long for the word to get out about your business. The only catch? You have to be putting out content that people will want to share and tweet about—make sense?
What advantages have you found to using a social media marketing plan for your business? Leave a comment below and let me know your suggestions.