I get a lot of questions about how I’ve used a blog to market my business. In answering these questions I have found that many people are confused about the differences in a blog Vs. website. If you are one of these people, don’t feel bad; I too was not completely educated about the differences when I began my work from home journey.
Let’s just start by pointing out that blogs and websites are completely different creatures. They can, and do, have similarities, but contain different elements and have very different purposes. To know which creature you need, blog Vs. website, you must first understand how each differs from the other so you can decide which one is best for you and your business.
When you frequent a blog, you will notice that the content changes—if it is updated properly. The content (or blog posts) will change depending on the blog writer’s content schedule. They may update their blog once per day, twice per week, twice per month—but the content will update and change. If you visit entrepreneur Michelle Shaeffer’s blog, the first page you see will contain a summary of her latest posts. Click on the title of any of the posts from that day and you can read the entire post. Blogs showcase content in reverse chronological order, meaning that the freshest content will be at the top of the blog summary page—with older posts being being underneath based on the post date.
At the bottom of each post you will also find a place where you can comment on her content. You can share your opinion, ask questions or simply thank her for the information. Comments make a blog interactive. They give the reader the opportunity to share their views on the content and can allow the blog owner the opportunity to expand their thoughts and begin a real conversation on the subject.
When you visit the main page of a website you will see static information. I’m going to use the Jenny Craig website as an example; only because it is that time of year when everyone thinks about getting healthy and geared up for Summer. The website shows off information about the Jenny Craig program. When you click on the tabs at the top of the page you are taken to pages of “static” information that tell you all about the program and offer tips and hints for your weight loss journey. While the content will most likely be revamped over time, it doesn’t include content that is updated on a regular basis. I do want to point out that this website does host links to weight loss blogs, although it isn’t an actual blog.
Unlike a blog, there is also not a place to leave a comment regarding the information on each page. This website is here to show information about the program and to sell products and services. It is an online advertisement. And other than the forum that this particular website offers its viewers, the communication only goes one way—from the website owner to the website viewer.
Websites normally have a more professional feel. The content is often written more formally. Blogs, however, are often written in a less formal way. The goal of a blog is to put out informative/educational information about a topic. The topics may vary depending on what is going on in the blogger’s life or what topic the blogger wishes to educate her readers about. While websites can also offer educational/informative content, it is normally geared toward the service or product the website is showcasing.
Simply put, think of a website as an online storefront—where you go to purchase a service or product—and think of a blog as an online magazine—where you go to read regularly updated information about a topic or somehow related topics—example: a parenting site that talks about topics related to babies and children.
I hope this has helped clear up some of the differences between blog Vs. website. If you still have questions, please leave a comment or contact me at firstname.lastname@example.org.
Have a blessed day!