Many people are under the assumption that a blog is only worth something if you have a large amount of viewers—I say those people are wrong. Let’s be honest; we would all love to have a million viewers a month who adore our writing and praise us on the Internet. The cold hard fact is that most of us do not have anywhere close to this many viewers. So does this mean that we should just give up blogging and find another way to spend our days? Absolutely not—let me tell you why.
It takes time to build up blog viewers. This “if you build it, they will come” strategy doesn’t always work when you are talking about blogs. It will take time to build up a following and to gain unique views through search engine searches. The main thing is to not give up on your quest. Enjoy blogging and sharing information with the world, and eventually you may just hit those 1 million views. Below are three reasons blogging is worth it even if your viewer count is low.
1. Reaping the benefits of search engines. If you are ever going to gain an abundance of viewers, you need to improve your rank in the search engines. While we want to write our content for our viewers and not for the search engines, we must realize that ranking well will bring us more viewers. Provide relevant, fresh content on your website—keyword optimized, of course—and you will reap the benefits that come from ranking well in search engines—even if it sometimes takes a little while.
2. Stand out from the competition. If you are continually updating your blog with useful information, you will get noticed. Whether you are selling a product, providing a service or simply sharing information, you want to stand out from the hordes of blogs that offer the same thing you do. Continuing to provide your current readers with valuable insights and information will help produce word of mouth advertising, which may come in the form of your readers sharing your blog posts online.
3. Create a never-ending advertisement for your product or service. As long as your blog is up and running—and unless you remove the post—your content speaks as a continuous advertisement for what you are offering the online world. Other forms of advertising eventually end—newspaper ads, TV spots or magazine advertisements. While views of a specific blog post may drop off as you add more content and the blog ages, viewers may end up finding your post in the search engines two years from now. Don’t think of your blog posts as a short term investment. Realize that you may gain viewers months or years down the line simply because they stumble upon a post you wrote ages ago.
If you continue to add quality content to your blog, you viewership will grow. Just remember, even the most popular bloggers had to start somewhere.