Feb 262014

ID 100207656 300x249 Top 3 Reasons You Need a Blog for Your Business

If you aren’t using a blog for your business, you are losing sales. “Image courtesy of Stuart Miles / FreeDigitalPhotos.net”.

Let me begin by asking a question; do you have a business blog? If you answered no to this question, let me guess why you aren’t utilizing a blog for your business.

1. I’m just not into blogging.

2. Blogging is just too time consuming.

3. I don’t think that blogging is really worth it. It really isn’t effective.

4. I wouldn’t know what to blog about.

Did I get it right? Are these some of the reasons you haven’t decided to start a business for your blog? I have heard many other excuses as to why people don’t want to start a blog for their business and I normally leave the conversation shaking my head. While it is true that blogging can be time consuming, if you want to increase sales, find more customers and grow your business—you need a blog. I am going to give you 3 of the top reasons you should blogging. Ready? Read on.

A blog gives you authority.

When consumers look for a product or service they want or need, they look to an authoritative figure—be it a business or a person—to help them make their purchasing choice. They want to know that the business they are purchasing from is credible and trustworthy. This is where having a blog for your business comes in. If you are posting interesting, and relevant, content regarding your product or service you’re knowledge on the subject matter. As consumers read your posts, they come to understand you know what you are talking about and you become the go-to blog when they want to find information about the product or service you offer. You now have authority. You are the guy, or gal, with the information. This type of scenario also happens with word-of-mouth; however, individuals can’t run back to you every time they want to go over what you originally told them. If you have a blog set up for your business, they can revisit anytime they want.

A blog helps customers find you.

You may think that having a website is all you need to gain traffic—and your ½ way correct. When you build a website each page on that site receives a unique URL that will be broadcast (hopefully) across the search engines, allowing potential customers to find you. If you have a 10 page website, that means there are 10 different gateways by which you can be found. Now, let’s say you don’t have a static website (check this link for the differences in blogs and websites), but you have a blog that you regularly update. And let us say that you post 72 blog posts over the next 6 months—which means you updated around 3 times a week. Now you have 72 additional gateways by which customers can find your business. Like web pages, blog posts receive their own unique URLs that potential customers may stumble upon through the search engines. Ensure that you are providing relevant, useful content and your readers will keep coming back for more.

A blog makes you approachable.

When you are attempting to attract customers, you don’t want to seem like just another impersonal company. You want your customers to relate to your products and services. You want them to feel like your company is accessible and that it cares about its customers. A blog can help you do just that. Your blog posts allow you to show off your company’s personality, as well as offer quality information to your customers. Because individuals can leave a comment on your blog posts (if you don’t have comments enabled on your blog, change that like yesterday) they can ask questions and give you feedback on the services and products they have already used.

I could continue this blog and offer tons more information about why you need a blog for your business—there are so many advantages. If you have any questions or would like to know more reason on why you need a blog for your business, please feel free to comment below or send an email to info@MCAworkfromhome.com.

Thanks and have a blessed day.

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