Last week we talked about finding your niche and to go about choosing a niche that you can effectively write about week after week. Today, I want to talk about how to find the perfect audience for that niche. Finding the right audience is extremely important if you are to have any success with your blog—no mater the function of your blog or website.
Finding your niche audience means finding people who are interested in your service, product or information. Think about it this way; if you are selling skateboards, your target audience will not be females between the age of 60 and 80 who like to knit. Likewise, if you are offering information on homeschooling, your target audience will not be men between the age of 18 and 30 who enjoy paintball. Before you can have a successful blog, you have know exactly who your blog is being written for and where to find those individuals.
When attempting to identify your target audience, ask yourself these questions:
Who is looking for the product, service or infomation you provide? Who would benefit most from what you ahve to offer.
How is your product, service or information different than the other similar items on the market? What is the benefit to those looking for these items?
What is the common element between the individuals who will want what I have to offer?
While there are other questions that will help you further determine your target audience, these questions help you sort through some of the obvious issues. Knowing who your niche audience is helps you to provide them a quality product or service and also helps you to develop blog posts that they will find interesting and helpful.